As per a recent estimate, more than 250 billion receipts are being printed every year at Point Of Sale (POS) counters across the world and most of them are used just to provide a proof of sale, product details, pricing and purchase date. Why not make these receipts 'brand ambassadors' of your business? With conventional mode of advertising becoming unaffordable to most of the small and medium enterprises, they look for a unique and cost-effective, which has great reach to propel their business growth.
Communicating with customers through receipts is better and easier way than other methods as you can amuse and engage them easily to stimulate more purchases. A retailer can design a receipt that not only has the address and name of the store along with purchase details but also can have the store logo to make the receipt more attractive and enhance brand value.
Agrees Bhaskar Venkatraman, CEO and Founder of JusTransact.com, which is India's first e-commerce market place exclusively for Point of Sale (POS) technology products and solutions for retail and non-retail industry.
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