Five best POS channels to engage with customers

Technology has indeed altered the way businesses are operating these days. So, if you want sustainable growth in your business, apart from having a great business acumen and enough funds, you should also be a tech-savvy person, else your business would stagnate and customers might migrate to “comfort zones’ offered by your competitors.

Hence, with New Year ushering, why not try some fantastic options offered by the technology at Point of Sale (POS) counters, which would, not only help enhance customer experience, but also boost sales manifold?

Having seamless POS channels

There are different ways your consumers can interact to do business with you. Some of them can come directly at your brick-and-mortar shop while others can order through telephone, e-mails, contact via chat rooms, or mobile apps. Sometimes your customers use multiple channels to compete the activities. For example, they would have enquired at your physical store but went back and ordered through your online store or vice versa. So, it is imperative that all these channels be tuned well for seamless customer interaction and execution of sales.

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Also published in Merinews.com

Now invisible barcodes to dodge counterfeits at Point of Sale

Barcodes came into existence half a century ago to speed up the check out process, enhance customer experience and promote businesses.

But the booming retail sector, ever increasing demand for faster check-out alternatives and increasing incidents of counterfeit items despite barcoding them, have forced technologists to strive for a fool-proof, reliable and still faster mode of dispatching goods at Point of Sale (POS) counters.

If the new technology unveiled by Beaverton-based Digimarc Corp goes viral, the black and white stripes will become extinct in another few years, to be replaced by a new concept called “invisible barcodes”, which are not only reliable and reduce the chances of malpractices, but also help faster checkouts.

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Also published in  -

industrytoday.co.uk/ 

merinews.com/ 

eprretailnews.com/

This gun silently hunts down barcodes at warehouses!

Warehouse management, which forms the backbone of distribution network across India, is all set for a complete makeover, thanks to the advancement in barcode technology which has taken an unassailable control over the effective, safe and error-free dissemination of millions of consignments across the country.

During the first half of 2015 (January-June), around 6 million sq ft was taken up by warehousing space occupiers across the country, a growth of nearly 60 per cent compared to the corresponding period in 2014.

The booming E-commerce sector, improving domestic economy, effective legislative reforms and off course, technological innovations in warehousing management have played pivotal roles for the staggering growth of Logistics and Industrial Market in India, feel experts.

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Also published in 

MERINEWS.COM  &

EPR Retail News

POS to Scale up Indian Retail Sector Growth in 2016

The fast evolving consumer preferences associated with advancement in technology has made the Indian retail sector one of the most vibrant among the Asian peers with the market indicators forecasting the sector to cross US $ 1 trillion by 2020 from the present $600 billion riding on 13 per cent Compound Annual Growth Rate (CAGR).

While government policies and macro economic conditions act as catalysts, technology plays a pivotal role in revamping the sector towards fast-track development. Thanks to advancement in Point of Sales (POS) technology, sales counters across India are witnessing complete makeover with traditional retail giving way to organized business environment clocking exponential growth. Automating operations by brick-and-mortar businesses with cashless transactions for enhanced customer experience is gaining ground across Indian cities.

Point of Sale hardware products such as barcode scanners, thermal receipt printers, electronic cash registers, barcode printers, Touch POS monitors, mobile/tablet POS and Cloud POS are in great demand with manufacturers expecting good sales in 2016 due to improved market conditions, feel experts.

Bhaskar Venkatraman, Founder and Director of JusTransact.com, an e-commerce portal offering POS technology products to retail and non-retail businesses in India, says: “Indian retail sector has finally taken wings riding on POS technology to make new strides in the coming years. POS is one of the major growth ingredients for retail sector. With government opening up FDI in retail sector and Goods and Service Tax (GST) Bill becoming a reality in 2016, the POS market is expected to witness unprecedented growth by 2020 clocking two million POS installations from the current one million mark.”

However, on global perspective as per a 2014 estimate, of the 250 billion cashless transactions, India accounts for only 0.2 per cent through 1.2 million POS installations. With Reserve Bank of India (RBI) relaxing rules to allow cash withdrawals through POS machines across India, the demand for POS machines are going to go up further in the coming year, opines Bhaskar.

According to RBI Deputy Governor R Gandhi, “If India needs to reach the average levels of BRIC nations, we need to have another 20 million POS terminals from the present 1.2 million machines connecting rural and urban areas. With India having more than one billion mobile connections, the retail payments in the next five years would be increasingly driven through mobile payments, the top RBI official lamented.

Recently, several state governments including Rajasthan, Andhra Pradesh, Orissa and Madhya Pradesh have started introducing POS machines at their fair price shops to reduce pilferage of food items meant for public distribution. These hand-held POS devices with biometric fingerprint scanner will soon find place in thousands of ration shops across the country.

Expressing optimistic about POS market in India, D Bhaskaramoorthy, Vice-President – Sales, Posiflex Technology (India) Pvt. Ltd, one of the leading POS hardware brands in India, says, "With FDI opening up for Retail sector and GST implementation looking brighter in 2016, we can foresee a potential growth for retail segment vis-à-vis POS and peripherals in India as more and more stores are expected to automate their business to enhance sales and back-end operations.”  

Implementation of GST will enable easier movement of goods across the nation, thereby benefiting retail operations pan-India, he says.

Also read this article in  -  Justransact.com, Merinews.com &

NprRetailNews.com.