BANGALORE: To capitalize the rising demand for kids' designer label in India, Faye, an exclusive fashion brand for little girls, has forayed into this un-tapped segment with a wide range of elegantly designed dresses solely for girls aged between six months to 10 years.
The designer wear market for kids is taking wings and Faye, as an upcoming fashion label for little girls in India, has introduced an elegant and chic collection of party and occasion wear for fledgling fashionistas. Faye is an aspirational brand focusing only on dressing up little girls.
"Faye was launched as an exclusive designer label for little girls in 2011 and has been unveiling ready-to-wear apparels for different occasions. Designer wear for kids is a new concept which is now gaining grounds across major Indian cities. The market is rife with untapped potential in this segment and sensing this huge demand, we have introduced elegantly cut and styled dresses for the little divas to suit any occasion," says Jose John, Founder and Director of Faye.
"Parents don't hesitate to give the world to their children today. With more disposable incomes at hand and having kids later in life when they are more financially stable, parents are able to meet the demand of their beloved child," he says.