You have ordered a cosmetic item of a well-known brand through a popular e-commerce portal and you are happy to get it at a lowest price in the market. But beware! Before you beautify your eyes, cheeks or lips, check the products whether they are genuine or counterfeits.
The booming e-commerce sector has become an easily available platform to unload inferior and counterfeit items by some unscrupulous traders in the absence of strict regulations and quality control mechanism, feel experts.
Counterfeit branded items are making the rounds in online market places with apparels, electronic goods, household items, consumer durables, consumables and cosmetic items becoming easy targets for such elements due to their overwhelming demand.
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