Now invisible barcodes to dodge counterfeits at Point of Sale

Barcodes came into existence half a century ago to speed up the check out process, enhance customer experience and promote businesses.

But the booming retail sector, ever increasing demand for faster check-out alternatives and increasing incidents of counterfeit items despite barcoding them, have forced technologists to strive for a fool-proof, reliable and still faster mode of dispatching goods at Point of Sale (POS) counters.

If the new technology unveiled by Beaverton-based Digimarc Corp goes viral, the black and white stripes will become extinct in another few years, to be replaced by a new concept called “invisible barcodes”, which are not only reliable and reduce the chances of malpractices, but also help faster checkouts.

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Also published in  -

industrytoday.co.uk/ 

merinews.com/ 

eprretailnews.com/