With technology aiding the growth of retail
industry, the global contactless transactions at Point of Sale (POS) through
cards, mobiles and wearables will hit an all time high of $500 billion by 2017,
and India whose cashless transactions currently valued at $50 billion will
see a ten-fold increase by 2020, according to research reports.
Data obtained from Juniper Research has found that due
to surge in contactless-enabled POS terminals across the globe which is aimed
at giving customers improved shopping experience and easy check-outs, cashless
transactions, which is currently at $321 billion, will surge to reach $500
billion next year.
Technology implementation has gone up globally and
many card companies have obliged retailers’ demands by make POS terminals
contactless-ready, said Juniper.
For example, financial services provider Visa has introduced
3.2 million terminals in Europe till April this year, which is 23 per cent more
than 2.6 million terminals installed at the end of 2015, the report said.
In India, a recent report by Google India and Boston
Consulting Group have predicted that by 2020, close
to $500 billion worth transactions will happen electronically through e-wallets
and other digital mode of payment systems, which is ten-fold increase from the
present level. The driving force to wide-spread digital payment acceptance is
due to sharp increase in the use of smart phones with internet connection and
increase in demand for comfortable, easy and fast shopping, said the report.
The report titled “POS Terminals: Market Strategies
and Segment Forecasts 2016-2021”, further said that while many countries still
remain clueless about contactless payment system, several developing and
developed nations are overwhelmingly using contactless payment terminals across
all payment platforms.
The Juniper report has predicted that by 2020, two
in every three POS terminals will be contactless enabled POS terminals paving
the way for huge demand for such terminals and abundant opportunity for payment
device manufacturers.
Contactless cards, the report said, will rule the
major markets, and will represent one in every two payment cards issued by 2021,
and smart phone and mobile-POS will witness 20 per cent of total retail POS
transaction value. However, Juniper warned that despite the overwhelming growth
of contactless payment market, the growth will be limited in some growing markets.
Nitin Bhas, the research author said, “This is primarily
due to the less supply of POS contactless enabled POS terminals, and also that
some potential markets like India and Germany are likely to remain cash-centric
for few more years.”
Bhas predicts that Germany will remain cash-centric
economy with around 57 per cent of in store transactions happening through cash,
while in India still more than 90 per cent of retail transactions are happening
through cash.



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