Auto marketing helped us achieve success in real estate

The basic learning from the fiercely competitive Auto dealership trade made us to keep customers’ interest first and that has helped to achieve reasonable success in the Real Estate business, says Ajit Kumar Chordia,Managing Director of Olympia Group and Khivraj Estates, vice-chairman – Indian Green Building Council (IGBC) – Chennai and vice-president of CREDAI Chennai. 

Excerpts from an interview with KR Iyer.

Ajit Kumar Chordia

Your journey so far – From automobile business to a highly reputed multiple-business house in Chennai?

Like any other journey, my journey also had ups and downs. A large part of my business career has been spent in automobile business and when came an opportunity to expand I was fortunate to move into property development.  The basic learning from the fiercely competitive auto dealership trade made us to keep customers’ interest first and that has helped to achieve reasonable success in the real estate business.

Even today, we draw inspiration from the Auto marketing and try to use our learning in Real Estate.

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