In today’s highly competitive and consumer-driven retail market, technology plays a crucial role in engaging with customers who wish to complete transaction across all possible channels as per their convenience.
Though quality, price and range are given importance for success of any retail business, data available from various research findings show that customers give high value on loyalty, in-store experience and quality of services.
Retailers are able to attract more customers while retaining existing customer base only when they promote customer experience at their stores and open up optimum POS channels for them to transact with elan. Omni-channel POS technology, which has several advantages, can transform retailers’ operations and improve customers experience.
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