You have a departmental store selling grocery items which are arranged neatly on racks with tags giving details of each set of items to customers. But what about those which have arrived recently and you want to promote them to increase sales volume?
Though there are several strategic places in a store where customers can be reached or informed about a new product, the best place to display new arrivals is Point of Sale counters as customers waiting in the queue will have the leisure to look at the products and can decide for immediate or future purchase.
Displaying products near POS counters can help increase their impact at purchase time. Such displays are no doubt effective for impulse items or those products for which customers have less brand loyalty.
According to a study, displaying of a particular item or items in strategic locations such as Point of Sale counters or store entrance has increased the rate of sales by as much as 64 per cent over a period compared to items kept in their regular shelf locations.
Read Full Article Here.
No comments:
Post a Comment