Retaining a customer is as good as earning one. But if customers are "invisible" then how will you convince them to buy your product? Confused? We are talking about the customers visiting ecommerce sites to buy merchandise.
Unlike brick-and-mortar retail model, where shoppers enter stores, physically fill the items in baskets or trolleys and proceed towards checkout points or POS counters, online shopping model doesn't have an eye to trace down customers at each and every level, though technological advancement has given the webmaster to trace customer's navigation pattern, pages of visit, cart details, etc. But it is impossible to convince every online customer to PROCEED to payment gateways.
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